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INTEGRATED BUSINESS GROWTH MASTERPLAN®

It’s the bottom line that matters

ABOUT THE INTEGRATED BUSINESS GROWTH MASTERPLAN®

INTEGRATED BUSINESS GROWTH MASTERPLAN® is a model developed by Novogrowth, which analyzes to the grain all business elements and sales channels and provides a comprehensive monthly plan to maximize business growth.

A significant element of the INTEGRATED BUSINESS GROWTH MASTERPLAN® is that it analyzes not only each and every online and offline sales channel, but it also identifies all the stages of these sales funnels, it evaluates their efficiency and it pinpoints the factors that may affect them.

Finally, all data are unified and processed, in order to develop a detailed business growth strategy, which is depicted as an 18 to 36 months action plan. The deliverable plan calculates all the income forecasts based on data and the corresponding expenses per month.

THE PURPOSE OF THE INTEGRATED BUSINESS GROWTH MASTERPLAN®

For established businesses or startups, the INTEGRATED BUSINESS GROWTH MASTERPLAN® is both a growth and a management tool.

For new business endeavors, the INTEGRATED BUSINESS GROWTH MASTERPLAN® is a far more detailed approach than a feasibility study and it leads to educated decisions.

For the purpose of attracting funds, it solidly supports the business plan, as it explains not only the “what” and “why”, but also the “how” of the business.

WHAT IS INCLUDED IN THE STANDARD VERSION

The INTEGRATED BUSINESS GROWTH MASTERPLAN® includes a unique, business oriented method of analyzing the market size and the quality characteristics of the existing demand, a thorough research on the competition landscape and a detailed audience mapping and discovery. Additionally, all the infrastructure and the short and long term goals of our customers are taken into account, in order to further evaluate the potential growth opportunities.

KEYWORD
ANALYSIS

Keyword analysis allows us to measure the existing online demand of the product or service and deeply understand its quality characteristics. This insight reveals the potential sales channels.

COMPETITION
ANALYSIS

The thorough analysis of the competition landscape provides information and reasoning for every successful or failed tactic. Additionally, it reveals gaps and opportunities in the market.

AUDIENCE MAPPING
& DISCOVERY

Knowing who is your potential customer is really valuable. But knowing where this audience exists and how to target them is invaluable. This is the information revealed by the audince research.

BUSINESS
INFRASTRUCTURE

The infrastructure of our customer's business is analyzed to the point that the relationships among different elements is identified. Capacity, costing, employees are some common examples.

GROWTH
STRATEGY

The growth strategy is the result of the unification and processing of all data collected, together with the granular analysis of all online and offline sales channels and their funnel stages.

PnL STATEMENT
(SALES RELATED EXPENSES ONLY)

The PnL statement puts figures to the growth strategy, on a detailed 18 to 36 months plan, which includes sales forecasts and related expenses, based on researched data and business infrastructure.

MODULAR ADDONS

Depending on the requirements of our customer, the INTEGRATED BUSINESS GROWTH MASTERPLAN® may included further elements, in order to provide an accurate depiction of the business, to solve business dilemmas and to respond to pending business decisions. 

PRICING
& DISCOUNTS POLICY

If a business needs to decide on the pricing and discounts policy of its products or services, we provide the answer through competition and product positioning analysis.

MANUFACTURING
COSTING AND CAPACITY

The manufacturing process can become quite complex and it's essential to put real figures to the production cost. Furthermore, this cost is linked to the capacity and we need to know this relation, in order to grow the sales.

POSITIONING ANALYSIS
& BRANDING STRATEGY

The positioning analysis defines the place of a product or service in relation to the competition. This research provides a branding strategy and all subsequent deliverables, such as the brand manual and creative briefs.

ALTERNATIVE
BUSINESS MODELS

It is very common for an early stage startup to try to decide on the business model to follow, as it is also common for mature businesses to examine the expansion of their current product range and/or sales channels.

CALCULATION
OF TOTAL MARKET SIZE

When an investment is relatively big, it is essential to know the total market size and structure, in order to predetermine its growth potential in the domestic or international market.

IMPORT & EXPORT
DATA

Import and export data are relevant to businesses that trade internationally and need to decide on target markets. An invaluable info provided by this data is a specific list of potential customers and their trade volume.

WEBSITE
AUDIT

Auditing an existing website indicates at which extend it is capable to support the business goals. Additionally, it points to significant changes required and it reveals easy fixes, which could provide instant value.

WEB ANALYTICS
TRACKING PLAN

Each action needs to be monitored and each KPI can be translated through a certain metric. The tracking plan does exactly that: it lists what needs to be monitored and the corresponding metric.

FULL PnL
(INCLUDING ALL BUSINESS EXPENSES)

When the customer is open to reveal the whole sales, operational and managing expenses, then the PnL is full, as it includes every aspect of the business and the relations among them.

CASH FLOW
STATEMENT

The cash flow statement is another standard financial statement, which depicts the cash required to complete the growth plan during the forecast period of 18 or 36 months.

BALANCE
SHEET

The balance sheet is another standard financial statement, which depicts the so-called “book value” of a business, as calculated by subtracting all of the company's liabilities and shareholder equity from its total assets.

FINANCIAL
RATIOS

The financial ratios are a common way to communicate the financial structure of a business and its potential. These may prove to be handy in a situation that a business asks for a significant loan or seeks investors.

CERTIFICATIONS
REQUIREMENTS

In some cases, a business may need to develop a product or service that may require certain certifications. Novogrowth conducts a thorough research to determine the certifications and their cost.

BUSINESS
PLAN

Although the INTEGRATED BUSINESS GROWTH MASTERPLAN® is a vastly superior essay, a standardized business plan is the easiest way to present an existing business or a business idea to any interested part.

IS IT SUITABLE FOR MY BUSINESS?

The INTEGRATED BUSINESS GROWTH MASTERPLAN® is suitable for a vast range of businesses, starting from early stage startups, to big corporations.
The only prerequisite is a strong drive towards growth. The flexibility of the model allows it to adapt in both the services and products sector, regardless of the business model.

HOW ACCURATE ARE THE FORECASTS?

Most of the figures within the INTEGRATED BUSINESS GROWTH MASTERPLAN® are derived through hard data, or historic stats of the business itself. In some cases, when we examine untested business models or analyze the stages of the sales funnels, we base our assumptions to our experience and average values from the given market. Please note that in this latter case, we are always very conservative with our figures and we expect reality to prove better than the forecast.

HOW MUCH DOES IT COST?

The cost of the INTEGRATED BUSINESS GROWTH MASTERPLAN® depends on many factors, such as the nature of the customer’s products or services, the target markets, the complexity of its infrastructure and the required modular addons. The cost may start from a few thousand euros and it can escalate to tens of thousands. In any case, the cost is always returning back to the business in a short period of time, as value derived from growth or savings from ineffective activities.

WHAT YOUR BUSINESS HAS TO GAIN?

Even before starting to execute the INTEGRATED BUSINESS GROWTH MASTERPLAN® the mere analysis of a business and its growth goals with our model, provides invaluable insight to the manager and/or executives of the business itself and it reveals missed opportunities to grow the income and inefficient elements that may save expenses.

Regarding the actual purpose of the INTEGRATED BUSINESS GROWTH MASTERPLAN®, it allows a business to follow a detailed, educated, based on hard data and fully actionable strategy, knowing what needs to be done each month and what to expect as a result.

Eventually, putting down the actual figures at the end of each month and comparing them to the forecasts, allows the manager to immediately understand what exactly went wrong or what exceeded the expectations and fine tune the future execution of the plan.

We are here for you! Let’s schedule an appointment to further discuss on the INTEGRATED BUSINESS GROWTH MASTERPLAN® and how it may benefit your business.