DEVELOPMENT OF DIGITAL PROPERTIES
It’s the bottom line that matters
THE DIGITAL PROPERTIES WE UNDERTAKE
BUSINESS WEBSITES
& E-COMMERCE
Novogrowth develops websites and e-commerce websites, as the basic digital properties of each business. Our experience guaranties proper coding, rich functionality and clear architecture.
MARKETING
AUTOMATION
Marketing automation is the development of partly or fully automated sales funnels, where the acquisition and nurturing of the potential customers is fulfilled by marketing tools, without the need for human intervension.
CHAT
BOTS
Chat bots enhance automation, providing instant interaction with the users and pleasing user experience. A key role of the chat bot is to reply to common FAQs, nurture visitors and convert them to customers.
THE EXISTENTIAL PURPOSE OF DIGITAL PROPERTIES
Each digital property is a tool and it needs to fulfill its role in the business. The mindset behind the development of these properties is to facilitate the customer’s journey and it must not to get carried away with vanity metrics.
OUR METHOD
Before even starting to think about the implementation of any digital property, it is essential to decide on the main conversion and potential micro conversions. This mindset results in the basic architecture, which is the key element.
Depending on the project, the look and feel may be a significant factor for the conversion rate. A well aimed look and feel derives from a thorough branding strategy and it must not be confused with aesthetics, which can’t be objective.
The code used during the implementation must always be clean and easily maintainable. It’s worth the extra effort to achieve the required result through proper coding. Otherwise, we may end up with a spaghetti code and face numerous malfunctions in the future.
Another issue that needs to be considered is that every digital property must be connected with others. This means that there are always integrations to be implemented, such as the CRM, analytics, etc.
Finally, no matter how well we aim, there are always elements that need further optimization, in order to reach a higher conversion rate. After all, this is what it’s all about. This optimization occurs when the digital property is launched and it is based on real data.
THE ADVANTAGES FOR YOUR BUSINESS
There are many agencies and freelancers out there who do a great job, often at prices much lower than ours.
The only reason to select us to develop your website or other digital properties is our mindset towards the actual business goal, which is to generate revenue. This means that each and every decision on the project will serve the business goal and not the vanity metrics. Also, keep in mind that we always maintain our code and we charge you for this. And, of course, as we understand that a minor inconvenience may prove to be a significant problem for a business or it may delay processes, we always respond immediately to any issue that may occur.
If this is what you want, let’s discuss!
