DESIGN, DEVELOPMENT & VISUALIZATION OF WEB ANALYTICS
It’s the bottom line that matters
WHAT IS WEB ANALYTICS
Web analytics is the collection, processing and analyzing of the data, which depict the way that the users interact with a business or e-commerce website. Their main purpose is the deeper understanding of the user’s behavior and the optimization of the website’s conversion rate.
THE ELEMENTS OF ACTIONABLE WEB ANALYTICS
WEB ANALYTICS AS AN INVESTMENT
Web analytics is an investment on a business. If they are well designed, implemented, processed and visualized, they can bring money in a business in several ways.
First of all, it’s a great tool that allows a manager to make educated business decisions, based on hard data. After all, there is always a correct KPI to depict every aspect of a business.
Furthermore, the analysis of the data reveals much about the users’ desires, needs, expectations and pain points. This means it reveals opportunities, ready to be translated in additional income for a business.
Web analytics is also the only tool you need, in order to optimize the conversion rate of a website. The conversion rate is the metric that indicates how well a website performs. Consider it as a salespersons’ ability to persuade customers to buy. While it may prove to be difficult or expensive to drive traffic to a website, it is easy to improve performance and results.
Another, more direct way, that web analytics can bring money in a business is their role in the optimization of ad campaigns. Being able to read the results allows a marketer to better allocate the budget and reach the best ROAS, which is the return on ad spending.
Finally, here is the nuclear weapon that are the web analytics: they allow customer segmentation. This means that every sales activity can be personalized to an extent that it offers a unique user experience and generates significant income.
THE BENEFITS OF PROPER WEB ANALYTICS
In each business, a manager has to cooperate with a marketer. Even in very small businesses, where everything is an one man’s show, much value is lost in translation. Here come the web analytics, to boost the effectiveness of each sales and marketing effort.
Well designed web analytics allow a businessman to co-shape the business strategy together with the marketers and determine the metrics that actually depict its effectiveness. Additionally, a manager will be able to supervise the marketing team’s job, without the requirement of any tech knowledge.
Of course, every marketer should love the web analytics. Not only they assist to a job well done, but they are also the only thing needed, in order to prove their value to a business.
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