THE eBUSINESS MAP: DIGITAL MARKETING 101
It’s the bottom line that matters
THE eBUSINESS MAP: UNDERSTANDING THE BIG PICTURE
Before becoming an expert, or before hiring an expert, it is necessary to understand the big picture. This is what this course is about.
The eBusiness Map simplifies advanced marketing concepts and sets the foundation for evolving skills.
This course applies to the following:
- Business owners / executives, who hire agencies and need to evaluate their efficiency
- Small business owners, who execute the marketing for their own business
- Young marketers, who make their first steps in digital marketing
- Experienced marketers, who specialize in one field (ie Social Media) and want to evolve
THE VALUE OF THE COURSE
Doing business means acquiring potential customers, converting them into customers and retaining them as loyal customers. Each and every business activity falls into one of these categories.
This course provides a solid understanding of the role and the capabilities of each digital marketing element, such as performance marketing, SEO, content marketing, social media marketing, etc.
Each and every aspect of this seminar is fully actionable, and it will change the way you treat digital marketing, as it enhances the proper mindset of performing and evaluating marketing activities.
This mindset is no other than “it’s the bottom line that matters”.
BASIC INFO ABOUT THE COURSE
This introductory part identifies the 3 elements of each and every business and defines the role of marketing. At this point, the fundamental pillars of the eBusiness map are revealed: acquisition, conversion and retention.
While talking about traffic acquisition, what’s your first thought? SEO? Paid ads? That never went well. The first thing you need is strategy.
This course lists the 6 possible ways to land traffic and explains when a business should invest in each one, through detailed research. Then it needs to build the required web properties and finally it’s execution time! At this point, you will deeply understand the essence of SEO, Social Media Marketing, Content Marketing, Performance Marketing and Email Marketing.
A website is a business tool and its purpose must be well defined. At this part we will explain the goals of a website, we will understand how to measure its performance and, of course, how to optimize it.
Earning a new customer is always more expensive and time consuming, than retaining a happy customer. But, is it enough to satisfy our customers? Actually, yes! Although, implementing a few retention tactics will always enhance the results.
At this point, the participants have earned a clear understanding of the purpose, the role and the fundamental rules of every element of digital marketing.
Please fill the application below and we will contact you shortly to arrange your participation at the course.