INTRA-COMPANY TRAINING
It’s the bottom line that matters
WHAT WE TEACH
Novogrowth creates ad hoc courses, in order to meet the exact needs of each company. The lessons are a carefully planned mixture of several elements of digital marketing and adapt to the level of knowledge of the participants. The scope of the intra-company training is to prepare the executives and employees to implement in house what they have learned, or to supervise a 3rd party partner, such as a digital marketing agency.
THE eBUSINESS
MAP
The eBusiness Map is an elementary course, which defines all the aspects of digital marketing and maps them, in order to reveal their true value and interconnection.
PERFORMANCE
MARKETING
Performance marketing includes the design, implementation and measurement of the results of ads at any digital medium, such as Google Ads, Social Media Ads, banners, etc.
SEO & CONTENT
MARKETING
Today Google's algorithm evaluates the strength of a website in a way that resembles the human brain. As a result, there is no room anymore for the old tricks. SEO equals quality and targeted content.
SOCIAL MEDIA
MARKETING
The landscape of Social Media keeps evolving, but the audience of many businesses is always there. Social Media marketing derives value, by targeting potential customers at the right time and place.
EMAIL
MARKETING
Successful email marketing demands a well planned email acquisition tactic and each and every newsletter must provide value to its recipient. It takes much effort to build a mailing list, but it can be decimated after a couple of emails.
GOOGLE
ANALYTICS
Google Analytics can prove to be a powerful business decision tool, when the interpretation of data is correct. Furthermore, it may reveal significant market opportunities.
GOOGLE
TAG MANAGER
Besides the basic tracking that Google Analytics offer out of the box, we usually need to implement custom code in Google Tag Manager, in order to track the customer's journey and all micro conversions.
GOOGLE
DATA STUDIO
The value of data visualization is often underestimated. However, we can't have actionable web analytics, if the businessman, the analyst or a partner can't easily view the exact figures required for his job.
THE GOAL
The embroilment of technology and marketing has widened the knowledge gap between business management and marketing.
Intra-company training is essential, as in many cases a business has to assign part of its operation to 3rd party partners, just because it lacks basic skills in house. This can prove to be counter productive and expensive.
Even when a company is big enough to hire an agency, this cooperation often lacks efficiency, because it is difficult to set common goals and supervise the work. Intra-company training comes to fill this exact gap and allow the executives of an organization to optimize the results of their external partners.
THE PROCESS
The first step is to understand our customer’s requirements and this may take several meetings, depending on the complexity of the client’s business model and the scope of the courses. After that, Novogrowth recommends a curriculum, which should cover the specifications.
The lessons may be taught live, online, or a combination of the above, in order to achieve the maximum efficiency and value.
THE BENEFITS OF INTRA-COMPANY TRAINING
Intra-company training allows a company to acquire the necessary skills, in order to implement the digital marketing in house or to better communicate with an external partner.
Novogrowth creates ad hoc courses for business executives and employees, which include all the essential and advanced elements of digital marketing.
We are always happy to schedule a meeting and explore how we can provide value to your business.
