THE INTEGRATED BUSINESS GROWTH MASTERPLAN^® COURSE

Defining the business models of an organization may sometimes proves to be a complex task. More often than not, at this stage a business wishes to explore additional models, which need to be included in the INTEGRATED BUSINESS GROWTH MASTERPLAN^®. The sales funnels derive directly from the analysis of the business models.

Ahrefs is a powerful tool, designed to provide a vast range of important data. This course is more than a dashboard tutorial, as it familiarizes the user with the tool, but it also introduces the scope and value of its functionality.

Keyword analysis is the cornerstone of understanding any market. Not only does it provide quantitative data, but it reveals the way the audience thinks. The true value of keyword analysis lies in understanding the searcher’s intent and creating clusters of topics, relevant to a company’s business models.

Analyzing the competition landscape is much more than just detecting the competitors. In this course we provide methods of discovering all the relevant players in a market and examining their strategies. This analysis reveals opportunities and protect us from following proven bad tactics.

Understanding your audience is one thing. Knowing where and how to target it is a total different matter. In the online world, we never stand and wait for our audience to find us. Instead, we locate it and provide an entry point to our sales funnels wherever it exists.

The core concept of the INTEGRATED BUSINESS GROWTH MASTERPLAN^® is the integration of all business elements. This is why we need to know several figures of the business operation and understand all the factors that may affect them. Such figures include the manufacturing cost, capacity, pricing, etc.

The market size and structure defines the limit of potential growth. Moreover, it is often a key factor in an investor’s decision to put his money on a company.

Without web analytics in the online world, it’s like aiming in the dark. Before even spending a dime in marketing, web analytics must be up and running. This includes design, implementation, data processing, visualization and analysis. Advanced topics such as attribution modelling are covered in this course.

Developing a growth strategy is both a science and an art. At this stage, all the data from the research must be analyzed, in order to define the most effective path to growth. In this course we describe the methodology of developing a growth strategy and we also discuss the “art” part through examples.

PnL, Cashflow and Balance Sheet are the most important financial statements that depict a company’s operation. In this course we explain their structure but, most importantly, we explain how to feed the statements with data in a dynamic way, which depicts the growth strategy and allows constant fine tuning.

The financial ratios are a way to understand at a glance a business’ structure and potential, before delving into financial statements or a business plan. In this course we introduce the most common financial ratios and we explain the way to interpret them.