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ACADEMY

It’s the bottom line that matters

THE eBUSINESS MAP:
DIGITAL MARKETING 101
Upcoming course: 23/5/22

You don’t really know a topic, if you can’t explain it to your grandma; The eBusiness Map simplifies advanced marketing concepts in an one stop course, which sets the foundation for business people and marketers, in order to evolve their skills.

INTEGRATED BUSINESS GROWTH MASTERPLAN® COURSE
Upcoming course: TBA

INTEGRATED BUSINESS GROWTH MASTERPLAN® is a model developed by Novogrowth, which analyzes to the grain all business elements and sales channels. In this course, we teach the mindset, the methodology and we provide hands on implementation.

GOOGLE ADS BASIC:
CREATING YOUR FIRST ADS
Upcoming course: TBA

Set up your account properly, get familiar with the dashboard, understand the tools Google provides within the Google Ads environment and start gaining traffic that convert. Everything you need to know to get started is in this course.

GOOGLE ADS ADVANCED:
THE PATH TO PROFICIENCY
Upcoming course: TBA

The road to high ROAS is not rocket science. Starting from keyword analysis, you need a solid strategy and a sustainable structure of your ads. Then, it’s a matter of close monitoring of your account. This advanced course guides you through the whole process.

META ADS BASIC:
GETTING THE BEST OUT OF META
Upcoming course: TBA

Most people choose Meta for advertising their business, but end up making mistakes, losing money and getting banned. In this seminar you will understand how Meta works, how to advertise correctly on Facebook and Instagram and how to make the most out of your budget.

META ADS ADVANCED:
THE SECRET WAYS OF A MARKETER
Upcoming course: TBA

Advanced experimenting, case studies, in depth use of the marketing tools of Meta; you need all these to create profitable ads. In this course we deep dive in all the ways to maximize the ROAS of our campaigns within Facebook and Instagram.

SEO & CONTENT MARKETING:
CONTENT CREATION WITH A PLAN
Upcoming course: TBA

In 2022, SEO and Content Marketing are bound together. Creating content can be easy. Creating the correct content is a hustle. This seminar is about the best practices of SEO and Content Marketing, in order to rank on the top google search results while meeting visitors’ expectations and needs.

CONVERSION RATE OPTIMIZATION:
A GUIDE TO MAXIMIZING RESULTS
Upcoming course: TBA

When we create a website, we shouldn’t have the fallacy that it will immediately perform. But what happens when it doesn’t? Is there room for optimization? This seminar is a set of steps to follow, in order to optimize the performance of your website.

GOOGLE ANALYTICS 4:
THE FUTURE OF TRACKING
Upcoming course: TBA

Google Analytics 4 is replacing Universal Analytics, causing massive headaches among business people and marketers. The fact is that GA4 is a gift, but you need to know how to unbox it. In this course, you will learn to implement basic tracking and use the most common reports.

GOOGLE ANALYTICS 4 ADVANCED:
FROM ZERO TO HERO
Upcoming course: TBA

Actionable web analytics require designing, implementation, processing, visualization and analysis. In this course, you will gain a deep understanding of all these steps and you will be able to utilize them, using the most recent tool, Google Analytics 4.

ADVANCED KEYWORD ANALYSIS:
READ BEHIND THE (KEY)WORDS
Upcoming course: TBA

Keyword analysis is a great and unique method of evaluating the market size and understanding what your audience really wants. With advanced keyword analysis, you will be able to see much further than the classic superficial categorization of keywords.

RETENTION:
THE MOST VALUABLE AUDIENCE
Upcoming course: TBA

Retention is one of the hardest metrics to measure and understand in a business. It is also the one that brings the most value. How do you measure it correctly? How to use it to make predictions? These questions and many more are answered in this course.

SITTING DOWN WITH THE CUSTOMER:
A GUIDE TO CLOSING DEALS
Upcoming course: TBA

Congratulations! You booked a meeting with a potential client! And what now? Trying to close the deal is something people say “it comes with experience”. This course provides the best ways to close the deal, while meeting the customers’ needs.

INTRA-COMPANY
TRAINING
Upcoming course: Upon Request

Novogrowth offers a diversified range of courses, in order to respond to the needs of both business executives or owners and marketers. Each course is designed ad hoc, in order to respond to the actual needs of each business and adapts to the level of the participants.